BODY OF WORK CORPORATE BOOKS
Advertisng is there to sell a company’s products.
The Corporate Book is there to promote the company itself.
It is a document that tells the company’s story uninhibited by any regularity restrictions.
Creation of corporate books is an art form - It is the art of telling the truth well with the object of clearly explaining what the company does and how it will add value.
As an example when we were asked to create a corporate book to explain the concept of leveraging to afford shares, we identified the advantage it offered of supplying capital to take advantage of opportunities on the stock exchange.
We were able to explain a complex subject with an analogy to a baseball game - a game of opportunities...